The Evolution of Logos: From Classic to Modern — A Hilarious Journey!

CreatOgram
4 min readJun 27, 2023

Hello there, logophiles! Today, we’re going on a voyage through time, charting the funny growth of logos from their basic beginnings to the current masterpieces we see today. Prepare to laugh and learn about the intriguing world of brand identities. Buckle up, because we’re going to delve into the odd history of logos!

Chapter 1: The Ancient Origins (also known as the “Caveman Chic” Period)
Consider this: our logo ancestors began making their impressions on cave walls with nothing more than sharp rocks and artistic intuition. Talk about rudimentary branding! We look at how these cave dwellers set the way for the logo revolution. They established the tone for what was to come, with crude stick figures and primitive symbols.

Chapter 2: Mediaeval Mayhem (or the Era of the “Calligraphic Carnival”)
Fast forward to the Middle Ages, when logo design underwent a dramatic change. We look at the elaborate handwriting, delicate flourishes, and noble crests that graced everything from royal coats of arms to town flags in a lighthearted way. You won’t be able to stop laughing at some of these overblown logos.

https://brandfetch.com/blog/medieval-logos-of-popular-brands-ilya-stallone

Chapter 3: The Industrial Revolution (or the “Steam-Powered Symbols” Era)
Cogs, gears, and steam engines, oh my! As technology evolved, so did logo design. We look at the growth of industrialization and how logos came to include elements of technology and progress. Discover the humorous disasters of overcomplicated contraptions, huge gears, and absurdly literal depictions of development.

Chapter 4: The Retro Rollercoaster (or “Disco Fever” Phase)
Ah, the wonderful ’70s and ‘80s! This chapter is all about bright colours, unusual forms, and a severe case of disco fever. We go into the realm of retro logos that made you feel like you were living in a never-ending dance party. Join us as we explore logos that shouted, “I’m so rad, dude!”

Chapter 5: The Digital Revolution (aka the “Pixel Perfect” Revolution)
As computers became more common, the art of logo creation underwent a fundamental change. We dive into the origins of pixelated logos, when basic squares and crisp edges ruled the day. Prepare to giggle at some blocky symbols and ugly gradients as we explore the wonderful world of early digital logos.

https://99designs.com/blog/design-history-movements/tech-branding-evolution/

Chapter 6: The Modern Era (or the “Sleek and Chic” Revolution)
Finally, we arrive in the present, when minimalism and simplicity reign supreme. We emphasise the clean lines, attractive typography, and clever use of negative space that characterise modern logo design. But it doesn’t mean we can’t have some fun along the way! We discover some incredibly simple logos that will have you wondering, “Wait, is that really a logo?”

Phew! We’ve come a long way, haven’t we? The development of logos has been nothing short of entertaining, from cave walls to computer screens. Logos have developed over time, sometimes taking themselves too seriously, but always leaving their imprint. So, the next time you see a logo, remember the humorous journey it took to get there. Logo design is a constantly growing art form, and who knows what surprises and chuckles await us in the future!

We hope you enjoyed this lighthearted look at logo development. Keep smiling and appreciating the peculiarities that make logos so intriguing till next time. Keep an eye out for more hilarious escapades in the world of design!

Thank you for your time! We promise to keep the content coming, as long as you promise to keep reading it.

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CreatOgram

CreatOgram - where design meets humor (and minimalism). Follow us on Medium for a laugh and some serious design inspiration!