The Psychology Behind Words: Unleashing Language’s Magic on User Behaviour

CreatOgram
3 min readAug 22, 2023
https://www.emakina.com/int-en/news/blog/post/ux-writing-making-the-unclear-clear

Hello, fellow admirers of design! Today, we’ll delve into the fascinating field of UX writing and how it uses psychological principles to guide users in enjoyable and often surprising directions. Get comfortable, get your favourite beverage, and let’s investigate how a few clever phrases might influence user behaviour.🎩✨

The Spellbinding Connection Between Words and Actions

Consider your website as a majestic stage with your viewers as passionate spectators. What is the action plan that they follow? Words — you guessed it! Writing for the user experience (UX) is more than just conveying information; it’s about conjuring up tricks that teleport people to their destinations.

Creating Urgency with FOMO (Fear of Missing Out)

Do you recall those times when you couldn’t help but grab the last piece of pizza? That is FOMO in action! When used in the digital world, terms like “Limited Time Offer” or “Only 2 Spots Left” motivate people to act quickly out of a sense of urgency.

Invoking Curiosity and the Zeigarnik Effect

Have you ever begun watching a TV show and ended up bingeing? The human propensity to recall incomplete activities more vividly than completed ones is known as the Zeigarnik Effect. Smart UX authors take use of this. What about a “See What Happens Next” button? Your interest has been peaked!

Tickling the Brain with Cognitive Fluency

Have you ever been attracted to something only because it’s simple to understand? That is cognitive fluency at work. Short, straightforward phrases are used by UX authors to create interactions that seem seamless in users’ thoughts.

The Power of Rhymes and Rhythms

More people will remember words that rhyme or have a rhythmic flow. Think “I’m Lovin’ It” or “Snap, Crackle, Pop!” Don’t be afraid to use the lyrical allure that remains in a captivating rhythm while writing your microcopy.

Trust-Building: From Skeptic to Super Fan

Online, trust is a valuable commodity, and the correct messaging can turn sceptics into devoted followers.

Harnessing the Halo Effect

We gravitate towards information that is presented nicely, just to how we are more inclined to believe someone who looks well. Users are more inclined to trust your site as a whole when you combine clear and concise information with a clean appearance.

Using Social Proof to Your Advantage

Ever pressed “Buy” because other people did it too? Social evidence is valid. The usage of phrases like “Join Over 10K Happy Customers” encourages consumers to take an advantageous action by reassuring them that they are in good company.

Conclusion: Words, Wonders, and Wicked Designs

As we come to an end on our enchanted tour through the psychology of words, keep in mind how every interaction, every letter, and every pixel has the power to influence the user’s experience. UX writing is a powerful tool that closes the gap between your design and their behaviour, whether you’re encouraging them to click a button, allaying their concerns, or piqueing their interest.

So, fellow interface sorcerers, cast your UX charms with wisdom and intention. Allow the power of words to take your readers on an unforgettable experience.✨📜

Thank you for your time! We promise to keep the content coming, as long as you promise to keep reading it.

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CreatOgram

CreatOgram - where design meets humor (and minimalism). Follow us on Medium for a laugh and some serious design inspiration!